Combining expert minds with
game-changing ideas to drive
better outcomes for people

Combining expert minds
with game-changing ideas
to drive better outcomes for people

Potion is a hybrid consultancy and investor
specializing in developing innovative solutions to
real customer problems.

Whether we deliver valuable and differentiated propositions for financial sector firms or help
regulators to evolve ecosystem-level design thinking, Potion has a clear mission focused on
driving better outcomes for people. 

These outcomes can be classified in 3 categories; better value, improved convenience and
inclusion/access
. Whether we are working with policymakers and regulators on a global stage
or executing in the minute detail of a new digital proposition, we test the jobs we take on
against these three criteria.

Potion only takes on projects that tick these boxes.

Potion is a hybrid consultancy and
investor specializing in developing
innovative solutions to real customer
problems.

Whether we deliver valuable and differentiated
propositions for financial sector firms or
help regulators to evolve ecosystem-level
design thinking, Potion has a clear mission
focused on driving better outcomes
for people. 

These outcomes can be classified in
3 categories; better value, improved convenience
and inclusion/access
. Whether we are working
with policymakers and regulators on a global
stage or executing in the minute detail of a new
digital proposition, we test the jobs we take on
against these three criteria.

Potion only takes on projects that tick these boxes.

Why choose Potion?

4

Leaders


We are at the forefront of
designing and driving changes in
the financial sector, from open
banking to embedded finance to
the regulatory frameworks
underpinning future opportunities.

Shapers


We have been helping develop
new propositions fuelled by our
understanding of consumer
insights and needs. We are
passionate about making new
financial services more
accessible and meaningful for all
customers.   

Operators


Having led ground breaking
fintech firms as well as global
financial services organisations,
we fully understand the
challenges of getting things
done, from choosing the right
platforms to finding the right
partners and talent. We have a
Potion methodology which
de-risks execution. 

Entrepreneurs


We have an outcome focused
culture, based on our experience
in developing multiple ventures.
We have been founders,
executive directors and
investors, from seed-stage
start-ups to scale-ups.

Investors


Keeping at the forefront of
financial services is more
important than ever. Potion
tracks, assesses and invests in
early-stage FS ventures (Seed
and Series A),enabling us to
access market innovations.

A unique combination
of the people powering Potion

Potion’s people have diverse backgrounds, unparalleled networks, natural
curiosity and deep global expertise across multiple domains.
By mixing the appropriate talent against specific market problems, we combine to
think differently, identify unique solutions and have a delivery methodology that
materially de-risks execution.

A unique combination
of the people powering Potion

Potion’s people have diverse backgrounds,
unparalleled networks, naturalcuriosity and
deep global expertise across multiple domains.
By mixing the appropriate talent against
specific market problems, we combine to
think differently, identify unique solutions
and have a delivery methodology that
materially de-risks execution.

Potion Partners LLP

Registered in Scotland

Company Number - SO307591

Registered Address - 

Sunnyside, Haddington

East Lothian

United Kingdom 

EH41 4P 

Potion Partners LLP

Registered in Scotland

Company Number - SO307591

Registered Address - 

Sunnyside, Haddington

East Lothian

United Kingdom 

EH41 4P 

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